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内容的自我感知和社会相关性推动了跨文化和跨主题的新闻分享。

Perceived self and social relevance of content motivates news sharing across cultures and topics.

作者信息

Cosme Danielle, Chan Hang-Yee, Sinclair Alyssa H, Benitez Christian, Lydic Kirsten, Martin Rebecca E, Resnick Anthony, Carreras-Tartak José, Cooper Nicole, Paul Alexandra M, Koelle David, McVay Jennifer, Falk Emily B, Scholz Christin

机构信息

Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA.

Department of Marketing, King's College London, London WC2R 2LS, United Kingdom.

出版信息

PNAS Nexus. 2025 Jan 23;4(2):pgaf019. doi: 10.1093/pnasnexus/pgaf019. eCollection 2025 Feb.

Abstract

Well-informed individual and collective decision-making is aided by access to high-quality, factual information. What motivates people to share high-quality news, and how can these motives be leveraged to promote news sharing? Based on the theory that self-related and social motives encourage sharing behavior, we designed and tested interventions to increase news sharing. In the interventions, individuals were exposed to actual news stories and were prompted to identify why the content was relevant to themselves (self-relevance) or people they know (social relevance). Across four studies ( = 2,559, = 18,780), we systematically examined the effectiveness of these interventions, their generalizability across news topics (climate change and health) and cultures (the United States of America and the Netherlands), their translation to more naturalistic contexts, and their underlying neuropsychological mechanisms. In all studies, we observed expected positive correlations among perceived self and social relevance and sharing intentions. In a neuroimaging study, we also observed corresponding increases in activity in self-referential and social cognitive brain regions. Using the content-framing interventions to test causal relationships, we found that the interventions increased sharing intentions and behavior. Furthermore, we observed generalizability across news topics and cultural contexts and translation to an ecologically valid news exposure context. These findings advance theory by adding neural and behavioral evidence that self-related and social motives prompt people to share information, and demonstrate the ability of content-framing interventions to harness these motives to encourage high-quality news sharing.

摘要

获取高质量的事实性信息有助于做出明智的个人和集体决策。是什么促使人们分享高质量的新闻,以及如何利用这些动机来促进新闻分享?基于自我相关动机和社会动机鼓励分享行为的理论,我们设计并测试了旨在增加新闻分享的干预措施。在这些干预措施中,让个体接触实际的新闻报道,并促使他们确定内容与自己(自我相关性)或他们认识的人(社会相关性)相关的原因。在四项研究(N = 2559,样本量 = 18780)中,我们系统地研究了这些干预措施的有效性、它们在不同新闻主题(气候变化和健康)和文化(美国和荷兰)中的普遍性、它们在更自然主义背景下的转化,以及它们潜在的神经心理学机制。在所有研究中,我们观察到在感知到的自我相关性和社会相关性与分享意图之间存在预期的正相关。在一项神经影像学研究中,我们还观察到自我参照和社会认知脑区的活动相应增加。通过使用内容框架干预措施来测试因果关系,我们发现这些干预措施增加了分享意图和行为。此外,我们观察到这些干预措施在新闻主题和文化背景方面具有普遍性,并能转化为生态有效的新闻接触背景。这些发现通过增加神经和行为证据推进了理论,即自我相关动机和社会动机促使人们分享信息,并证明了内容框架干预措施利用这些动机来鼓励高质量新闻分享的能力。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/3a74/11803421/66faca71cb5d/pgaf019f1.jpg

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