行为干预促使人们采取行动应对气候变化。
Behavioral interventions motivate action to address climate change.
作者信息
Sinclair Alyssa H, Cosme Danielle, Lydic Kirsten, Reinero Diego A, Carreras-Tartak José, Mann Michael E, Falk Emily B
机构信息
Penn Center for Science, Sustainability, and the Media, University of Pennsylvania, Philadelphia, PA 19104.
Annenberg Public Policy Center, University of Pennsylvania, Philadelphia, PA 19104.
出版信息
Proc Natl Acad Sci U S A. 2025 May 20;122(20):e2426768122. doi: 10.1073/pnas.2426768122. Epub 2025 May 13.
Mitigating climate change requires urgent action at individual, collective, and institutional levels. However, individuals may fail to act because they perceive climate change as a threat that is distant or not personally relevant, or believe their actions are not impactful. To address these psychological barriers, we conducted a large-scale "intervention tournament." In a sample of 7,624 participants, we systematically tested 17 interventions that targeted psychological mechanisms described by three key themes: Relevance, Future Thinking, and Response Efficacy. Interventions that emphasized social relevance were the most effective for motivating people to share news articles and petitions about climate change. Interventions that targeted future thinking were the most effective for broadly motivating individual actions (e.g., driving less, eating vegetarian meals) and collective actions (e.g., donating, volunteering) to address climate change. Interventions that emphasized the environmental impact of these actions reliably increased the perceived impact of pro-environmental actions, but did not consistently motivate action. Notably, interventions that targeted two or more mechanisms-such as imagining a future scenario that involved oneself or close others-were most effective. Importantly, our leading interventions were substantially more effective than prevalent existing strategies (e.g., carbon footprint information). Our findings are relevant to theories of behavior change, motivation, and information sharing, with potential applications across domains. Insights from our tournament could be applied to develop scalable online interventions and mass communication campaigns to address climate change.
缓解气候变化需要在个人、集体和机构层面采取紧急行动。然而,个人可能不会采取行动,因为他们认为气候变化是一种遥远的或与个人无关的威胁,或者认为自己的行动没有影响力。为了解决这些心理障碍,我们开展了一项大规模的“干预竞赛”。在7624名参与者的样本中,我们系统地测试了17种针对由三个关键主题描述的心理机制的干预措施:相关性、前瞻性思维和反应效能。强调社会相关性的干预措施在激励人们分享有关气候变化的新闻文章和请愿书方面最为有效。针对前瞻性思维的干预措施在广泛激励个人行动(如减少开车、吃素餐)和集体行动(如捐赠、志愿服务)以应对气候变化方面最为有效。强调这些行动对环境影响的干预措施确实增加了人们对环保行动影响力的认知,但并没有持续地激励行动。值得注意的是,针对两种或更多机制的干预措施,如想象一个涉及自己或亲密他人的未来情景,最为有效。重要的是,我们领先的干预措施比现有的普遍策略(如碳足迹信息)要有效得多。我们的研究结果与行为改变、动机和信息共享理论相关,具有跨领域的潜在应用价值。我们竞赛中的见解可用于开发可扩展的在线干预措施和大众传播活动,以应对气候变化。