Salmon Consumption Behavior Prediction Based on Bayesian Optimization and Explainable Artificial Intelligence.

Predicting seafood consumption behavior is essential for fishing companies to adjust their production plans and marketing strategies. To achieve accurate predictions, this paper introduces a model for forecasting seafood consumption behavior based on an interpretable machine learning algorithm. Additionally, the Shapley Additive exPlanation (SHAP) model and the Accumulated Local Effects (ALE) plot were integrated to provide a detailed analysis of the factors influencing Shanghai residents' intentions to purchase salmon. In this study, we constructed nine regression prediction models, including ANN, Decision Tree, GBDT, Random Forest, AdaBoost, XGBoost, LightGBM, CatBoost, and NGBoost, to predict the consumers' intentions to purchase salmon and to compare their predictive performance. In addition, Bayesian optimization algorithm is used to optimize the hyperparameters of the optimal regression prediction model to improve the model prediction accuracy. Finally, the SHAP model was used to analyze the key factors and interactions affecting the consumers' willingness to purchase salmon, and the Accumulated Local Effects plot was used to show the specific prediction patterns of different influences on salmon consumption. The results of the study show that salmon farming safety and ease of cooking have significant nonlinear effects on salmon consumption; the BO-CatBoost nonlinear regression prediction model demonstrates superior performance compared to the benchmark model, with the test set exhibiting RMSE, MSE, MAE, R and TIC values of 0.155, 0.024, 0.097, 0.902, and 0.313, respectively. This study can provide technical support for suppliers in the salmon value chain and help their decision-making to adjust their corporate production plan and marketing activities.