Quan Lanji, Han Heesup, Ariza-Montes Antonio, Ryu Hyungseo Bobby, Yu Jongsik
Dept. of Tourism Management, College of Economics and Management, Yanbian University, 977 Gongyuan Road, Yanji, Jilin Prov., China.
College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Republic of Korea.
Acta Psychol (Amst). 2025 Apr;254:104845. doi: 10.1016/j.actpsy.2025.104845. Epub 2025 Feb 24.
This study aims to explore the impact of nature-based cafes on customer satisfaction, emotional well-being, and consumer behavior. With an increasing preference for green spaces in daily life, the research examines how natural elements within cafes enhance psychological well-being, address stress, and influence consumer behavior, contributing valuable insights to the hospitality and tourism sectors. A mixed-methods approach was employed, combining big data analysis of over 150,000 customer reviews from nature cafes in Korea and survey method. The qualitative analysis provides unbiased insights into consumer preferences, while the quantitative survey enables an in-depth examination of customer satisfaction and well-being through structural equation modeling. Results reveal significant relationships between nature-based environments and enhanced consumer well-being, satisfaction, and behavioral intentions. Notably, female customers demonstrate a higher revisit intention, while younger consumers (under 35) show greater engagement with electronic word-of-mouth (E-WOM). These findings support the role of nature cafes in elevating quality of life and highlight demographic differences in consumer engagement. This study uniquely employs big data as a qualitative research tool alongside a quantitative survey to examine customer experiences in nature-based cafes. By analyzing review data from highly rated cafes, this research identifies key attributes contributing to customer satisfaction and well-being. These insights provide valuable implications for the growth of nature cafes as community spaces within the tourism industry, showcasing the role of such cafes in enhancing customer well-being and supporting the expansion of this emerging industry.
本研究旨在探讨以自然为主题的咖啡馆对顾客满意度、情绪健康和消费者行为的影响。随着日常生活中对绿色空间的偏好日益增加，该研究考察了咖啡馆内的自然元素如何提升心理幸福感、缓解压力以及影响消费者行为，为酒店和旅游行业提供了有价值的见解。研究采用了混合方法，结合了对韩国自然主题咖啡馆超过15万条顾客评论的大数据分析和调查方法。定性分析提供了关于消费者偏好的客观见解，而定量调查则通过结构方程模型深入考察了顾客满意度和幸福感。结果显示，以自然为基础的环境与增强的消费者幸福感、满意度和行为意图之间存在显著关系。值得注意的是，女性顾客表现出更高的再次光顾意愿，而年轻消费者（35岁以下）对电子口碑（E-WOM）的参与度更高。这些发现支持了自然主题咖啡馆在提升生活质量方面的作用，并突出了消费者参与度方面的人口统计学差异。本研究独特地将大数据作为定性研究工具与定量调查相结合，以考察以自然为主题的咖啡馆中的顾客体验。通过分析高评分咖啡馆的评论数据，本研究确定了有助于顾客满意度和幸福感的关键属性。这些见解为自然主题咖啡馆作为旅游业社区空间的发展提供了有价值的启示，展示了此类咖啡馆在提升顾客幸福感和支持这一新兴行业扩张方面的作用。
