Rose Jamie, Ma Boyu, Rojas Edwin M, Castro-Núñez Jaime
Department of Oral and Maxillofacial Surgery, University of Alabama at Birmingham, SDB 419, 1919 7th Ave S., Birmingham, AL, 35233, USA.
School of Dentistry, University of Alabama at Birmingham, Birmingham, AL, USA.
Oral Maxillofac Surg. 2025 Mar 4;29(1):60. doi: 10.1007/s10006-025-01354-2.
Social media has become an increasingly important tool in how surgeons collaborate with one another, disseminate educational information, and communicate with patients.
The purpose of this study was to assess the relationship between academic productivity and social media (Instagram) presence amongst oral and maxillofacial surgery programs.
STUDY DESIGN, SETTING, SAMPLE: A cross-sectional study was used to identify oral and maxillofacial surgery programs and their respective residency Instagram accounts. Information regarding number of followers, posts, and likes were recorded for each program. Academic productivity metrics for each faculty including H-index, number of publications, and number of citations were recorded.
PREDICTOR/EXPOSURE/INDEPENDENT VARIABLE: The independent variable was the type of residency program: certificate, dual-degree, or combined track.
MAIN OUTCOME VARIABLE(S): The main outcome variable was the academic influence quantified by h-index, citations, and publications of the programs and their social media influence quantified by number of followers/posts.
Instagram posts were categorized into departmental posts, educational, social, professional and miscellaneous. Engagement was further quantified by the number of likes.
Descriptive statistics, one-way ANOVA, Tukey's Multiple Comparisons tests, ROUT's outlier test (Q = 0.1%), and linear regression plots with a P value < 0.05.
Instagram accounts were identified for 65 (73%) of the 89 programs. There was a statistically significant moderately positive correlation between the number of followers for a program's Instagram account compared with the number of publications (r = 0.5110, P < 0.001). There was a statistically significant weakly positive correlation between the number of followers for a program's Instagram account compared with average faculty h-index(r = 0.4982, P < 0.001), and number of citations (r = 0.4300, P < 0.001). There was a statistically significant weakly positive correlation between the number of posts for a program's Instagram account compared with average faculty h-index (r = 0.3438, P < 0.001), number of publications (r = 0.3580, P = 0.001), and number of citations (r = 0.3973, P < 0.001). Across all programs combined, educational posts garnered more likes compared to miscellaneous (P = 0.0129), social (P = 0.0018), departmental (P = 0.0005), and professional posts (P < 0.0001).
CONCLUSION/RELEVANCE: There was a moderately positive correlation between average faculty H-index and number of followers for an oral and maxillofacial surgery program's Instagram account. There was a weak positive correlation between other measures of academic productivity and social media presence. Educational content garnered the most engagement from followers, despite surgery accounts mostly generating departmental focused posts.
社交媒体已成为外科医生相互协作、传播教育信息以及与患者沟通的日益重要的工具。
本研究旨在评估口腔颌面外科项目的学术产出与社交媒体（照片墙）活跃度之间的关系。
研究设计、设置、样本：采用横断面研究来确定口腔颌面外科项目及其各自的住院医师照片墙账号。记录每个项目的关注者数量、帖子数量和点赞数。记录每位教员的学术产出指标，包括H指数、出版物数量和被引用次数。
预测因素/暴露因素/自变量：自变量是住院医师项目的类型：证书项目、双学位项目或联合培养项目。
主要结果变量是通过项目的H指数、被引用次数和出版物数量量化的学术影响力，以及通过关注者/帖子数量量化的社交媒体影响力。
照片墙帖子分为部门帖子、教育类、社交类、专业类和其他类。互动程度通过点赞数进一步量化。
描述性统计、单因素方差分析、图基多重比较检验、ROUT异常值检验（Q = 0.1%）以及P值<0.05的线性回归图。
89个项目中的65个（73%）确定了照片墙账号。项目照片墙账号的关注者数量与出版物数量之间存在统计学上显著的中度正相关（r = 0.5110，P < 0.001）。项目照片墙账号的关注者数量与教员平均H指数（r = 0.4982，P < 0.001）和被引用次数（r = 0.4300，P < 0.001）之间存在统计学上显著的弱正相关。项目照片墙账号的帖子数量与教员平均H指数（r = 0.3438，P < 0.001）、出版物数量（r = 0.3580，P = 0.001）和被引用次数（r = 0.3973，P < 0.001）之间存在统计学上显著的弱正相关。在所有项目中，教育类帖子获得的点赞数比其他类（P = 0.0129）、社交类（P = 0.0018）、部门类（P = 0.0005）和专业类帖子（P < 0.0001）更多。
结论/意义：口腔颌面外科项目照片墙账号的教员平均H指数与关注者数量之间存在中度正相关。其他学术产出指标与社交媒体活跃度之间存在弱正相关。尽管外科账号大多发布以部门为重点的帖子，但教育内容获得了关注者的最多互动。
