Ma Haijing, Dvorak Robert D
College of Liberal Arts & Social Sciences, University of Houston-Victoria, Victoria, TX, USA.
Department of Psychology, College of Science, The University of Central Florida, Orlando, FL, USA.
Subst Use Misuse. 2025;60(7):1016-1026. doi: 10.1080/10826084.2025.2478606. Epub 2025 Mar 18.
: The current study examined how the interplay between message frame and vaping norms impacted college students' responses to vaping prevention messages, from the lens of deviance regulation theory. : College students ( = 231) were randomly assigned to one of seven conditions in a 2 (message frame: positive, negative) by 3 (manipulated vaping norm: high, low, none) + 1 control (recycling) between-subjects experiment. Participants' preconceived vaping norms, vaping history, and health harm and addiction beliefs in vaping were also measured. : Results showed a main effect of message frame and an interaction effect between message frame and preconceived vaping norms in a way that is consistent with DRT prediction. A positive frame led to less freedom threat and negative cognition, and more favorable message attitudes, compared to a negative frame. Moreover, participants who had a low preconceived vaping norm and viewed a negative frame reported more favorable attitudes than those who had a low preconceived vaping norm and viewed a positive frame. Similarly, participants who had a high preconceived vaping norm and viewed a positive frame reported more favorable attitudes than those who had a low preconceived vaping norm and viewed a positive frame. No significant interaction between message frame and manipulated vaping norms was found. : Findings of the study suggested that in using DRT-based interventions, utilizing preconceived norms provides a better approach than manipulated norms for producing more favorable message responses.
本研究从偏差调节理论的视角，考察了信息框架与电子烟规范之间的相互作用如何影响大学生对电子烟预防信息的反应。大学生（(n = 231)）被随机分配到一项被试间实验的七个条件之一，该实验采用2（信息框架：积极、消极）×3（操纵的电子烟规范：高、低、无）+1个对照（回收利用）的设计。还测量了参与者预先形成的电子烟规范、电子烟使用史以及对电子烟健康危害和成瘾性的信念。结果显示，信息框架存在主效应，且信息框架与预先形成的电子烟规范之间存在交互效应，这与偏差调节理论的预测一致。与消极框架相比，积极框架导致的自由威胁和消极认知更少，信息态度更积极。此外，预先形成的电子烟规范较低且看到消极框架的参与者比预先形成的电子烟规范较低且看到积极框架的参与者报告了更积极的态度。同样，预先形成的电子烟规范较高且看到积极框架的参与者比预先形成的电子烟规范较低且看到积极框架的参与者报告了更积极的态度。未发现信息框架与操纵的电子烟规范之间存在显著交互作用。该研究的结果表明，在使用基于偏差调节理论的干预措施时，利用预先形成的规范比操纵规范能提供更好的方法来产生更积极的信息反应。
