Richey Mirine, Wilson Cynthia B, Jia Minna, Galbraith Travis
Center for Prevention and Early Intervention Policy, Florida State University, 1339 E Lafayette St., Tallahassee, FL 32301, USA.
The Florida Center for Prevention Research, Florida State University, 2200 Old St. Augustine Rd., Tallahassee, FL 32301, USA.
Int J Neonatal Screen. 2025 Mar 10;11(1):20. doi: 10.3390/ijns11010020.
Florida's Newborn Screening Program campaign aims to increase the awareness and participation of birthing facilities, providers, and parents. This evaluation aimed to determine the effectiveness and reach of the Newborn Screening Program (NBS) Statewide Educational Campaign to pregnant women through surveys and focus groups. The online survey, conducted throughout Florida in English, Spanish, and Haitian Creole, evaluated the reach and effectiveness of educational materials such as paid advertisements and brochures. The surveys also served to recruit participants for in-person focus groups throughout the state. The findings showed that 85.3% of the mothers had discussions with health professionals about the screening program, while others did not hear about it from health professionals. More than 50% of the respondents learned about the program through health facilities, with additional exposure from media platforms such as television, radio, and friends. This study shows the need for increased outreach of the campaign and better communication and education from medical professionals to increase awareness.
佛罗里达州新生儿筛查项目活动旨在提高分娩机构、医护人员和家长的意识并促进他们的参与。本次评估旨在通过调查和焦点小组来确定全州范围内针对孕妇的新生儿筛查项目（NBS）教育活动的效果和覆盖面。在线调查在佛罗里达州全境以英语、西班牙语和海地克里奥尔语进行，评估了付费广告和宣传册等教育材料的覆盖面和效果。这些调查还用于招募全州范围内参加面对面焦点小组的参与者。调查结果显示，85.3%的母亲与医护人员讨论过筛查项目，而其他人未从医护人员那里听说过该项目。超过50%的受访者是通过医疗机构了解到该项目的，此外还通过电视、广播和朋友等媒体平台有所接触。这项研究表明，有必要加强该活动的推广，并改善医疗专业人员的沟通和教育，以提高人们的意识。
