Perceptual asymmetries in face recognition.

Four experiments were carried out to investigate perceptual asymmetries in face recognition. Perceptual asymmetries favoring the half-face on the observer's left were found under free viewing conditions for both unfamiliar faces (Experiment 1) and famous faces (Experiment 3). For unfamiliar faces, this asymmetry was not obtained when fixation was controlled by presenting faces tachistoscopically (Experiment 2). For famous faces, the perceptual asymmetry favoring the half-face normally seen on the left did not appear to be retained in memory (Experiments 3 and 4). Asymmetries in face perception have been explained in terms of a direct access model of laterally effects. However, these results raise the possibility that asymmetric scanning or attentional factors may be important.