Wang Bolong, Zhang Xuanxuan, Zhang Linmiao, Kong Xiang-Zhen
Department of Psychology and Behavioral Sciences, Zhejiang University, Hangzhou, China.
The State Key Lab of Brain-Machine Intelligence, Zhejiang University, Hangzhou, China.
Sci Data. 2025 Apr 19;12(1):659. doi: 10.1038/s41597-025-05017-5.
Public speaking serves as a powerful tool for informing, inspiring, persuading, motivating, or entertaining an audience. While some speeches effectively engage audience and disseminate knowledge, others fail to resonate. This dataset presents functional magnetic resonance imaging (fMRI) data from 31 participants (14 females; age: 22.29 ± 2.84 years) who viewed two informative speeches with varying effectiveness, selected from YiXi talks (similar to TED Talks), and matched in length and topic. A total of 22 participants (10 females; age: 22.64 ± 2.77 years) who completed the full task were included in the validation analyses. A comprehensive validation process, involving behavioral data analysis and head motion assessment, confirmed the quality of the fMRI dataset. While previous analyses have used inter-subject correlation to examine neural synchronization during the reception of informative public speaking, this dataset can be utilized for a variety of analyses to further elucidate the neural mechanisms underlying audience engagement and effective communication.
公开演讲是一种强大的工具,可用于向听众提供信息、启发、说服、激励或娱乐。虽然有些演讲能有效地吸引听众并传播知识,但其他演讲却无法引起共鸣。该数据集呈现了31名参与者(14名女性;年龄:22.29±2.84岁)的功能磁共振成像(fMRI)数据,这些参与者观看了两段从“一席”演讲(类似于TED演讲)中挑选出的、效果各异但长度和主题匹配的信息性演讲。共有22名完成全部任务的参与者(10名女性;年龄:22.64±2.77岁)被纳入验证分析。一个涉及行为数据分析和头部运动评估的全面验证过程证实了fMRI数据集的质量。虽然之前的分析使用了受试者间相关性来检查在接收信息性公开演讲过程中的神经同步,但该数据集可用于各种分析,以进一步阐明听众参与和有效沟通背后的神经机制。