Hernández-Hernández Juan Alejandro, Londoño-Pineda Abraham, Ng-Henao Robert, Macías-Franco Juan Lucas, Cano Jose Alejandro
Faculty of Economic and Administrative Sciences, University of Medellin, Medellin, Colombia.
Front Sports Act Living. 2025 Apr 7;7:1541829. doi: 10.3389/fspor.2025.1541829. eCollection 2025.
Fans are not only loyal, but also powerful, and could therefore exert pressure on football club managers. This study examines the influence of fan-generated pressure on the economic and social sustainability outcomes of football clubs in Colombia, highlighting the role of active and non-active fan typologies. Using a conceptual framework rooted in stakeholder theory, we developed and tested a structural equation model (SEM) based on Colombian football fans. Results show that active fans, defined as direct or indirect followers, prioritize high-performing players and coaches and significantly influence economic outcomes through merchandising and broadcasting rights. Conversely, non-active fans, including passive and potential supporters, emphasize player stability and club goodwill. These findings highlight that fan pressure, shaped by sporting identity and performance expectations, serves as a critical lever for value co-creation and sustainability.
球迷不仅忠诚，而且影响力巨大，因此可能会对足球俱乐部经理施加压力。本研究考察了球迷产生的压力对哥伦比亚足球俱乐部经济和社会可持续发展成果的影响，突出了活跃球迷和非活跃球迷类型的作用。我们运用基于利益相关者理论的概念框架，开发并测试了一个基于哥伦比亚足球球迷的结构方程模型（SEM）。结果表明，被定义为直接或间接追随者的活跃球迷会优先考虑表现出色的球员和教练，并通过商品销售和转播权显著影响经济成果。相反，包括被动和潜在支持者在内的非活跃球迷则强调球员稳定性和俱乐部声誉。这些发现凸显出，由体育身份和成绩期望塑造的球迷压力，是价值共创和可持续发展的关键杠杆。
