标识对内华达州妊娠风险评估监测系统应答率州内差异的影响
The Impact of Logos on Intrastate Variation of Response Rates for the Pregnancy Risk Assessment Monitoring System in Nevada.
作者信息
Owen Randall J, Owen Lex, Karki Rishab
机构信息
College of Education and Human Development, University of Nevada, 1664 S. Virginia St. (MC 0285), Reno, NV, 89501, USA.
School of Social Work, University of Nevada, Reno, USA.
出版信息
Matern Child Health J. 2025 Apr 29. doi: 10.1007/s10995-025-04100-y.
INTRODUCTION
Survey response rates have varied for Nevada's administration of the Pregnancy Risk Assessment Monitoring System (PRAMS) across the state. The authors evaluated whether using different logos for survey distribution would impact response rates.
METHODS
Using focus groups and an online survey, we asked how participants perceived three logos (which was the most likely to be opened, most trustworthy, and must credible).
RESULTS
Results showed that the State seal would be the mostly likely opened, but they were likely to discard it if the envelope's contents were not official business. The University's logo was polarizing in some areas.
CONCLUSIONS
A PRAMS-specific logo survey may be more effective, as it was seen as "inviting" and adequately described the contents of the envelope. Further research is needed to better explore the impact of logos on mail distributions for public health surveillance surveys.
引言
内华达州全州范围内的妊娠风险评估监测系统（PRAMS）调查回复率各不相同。作者评估了使用不同的调查分发标识是否会影响回复率。
方法
通过焦点小组和在线调查，我们询问参与者如何看待三个标识（哪个最有可能被打开、最值得信赖和最可信）。
结果
结果显示，州印章最有可能被打开，但如果信封内容不是官方事务，他们可能会丢弃它。大学标识在某些地区存在两极分化的情况。
结论
特定于PRAMS的标识调查可能更有效，因为它被视为“吸引人的”，并充分描述了信封内容。需要进一步研究，以更好地探索标识对公共卫生监测调查邮件分发的影响。
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