Wu Jin, Tang Shiyi, Zhang Rui
College of Tourism & Landscape Architecture, Guilin University of Technology, Guilin, Guangxi, China.
PLoS One. 2025 Apr 29;20(4):e0322370. doi: 10.1371/journal.pone.0322370. eCollection 2025.
The crucial transfer of knowledge through pro-poor tourism enables poor people to enhance their own endogenous-development dynamics. However, it is difficult to use existing knowledge transfer theories to explain the behavior of ethnic-minority villagers in western China, due to low levels of education and smallholder household-based tourism operations. The present study uses MOA theory to examine the influence of motivation, opportunity, ability, and trust on the guest-host transfer of knowledge in ethnic-minority villages in western China. Here, knowledge transfer opportunities are shown to be the main driver of the MOA framework, positively affecting the knowledge transfer effect. Knowledge transfer motivation and knowledge absorptive capacity have an indirect, positive impact on knowledge transfer opportunities. Although local people have a high level of trust in external knowledge sources, trust does not have significant moderating effect between knowledge transfer opportunities and effects. These findings can be used to strengthen the transfer of valuable knowledge to villagers and to cultivate rural tourism talents.
通过扶贫旅游进行的关键知识转移使贫困人口能够增强自身的内生发展动力。然而，由于教育水平较低以及以小农户为基础的旅游经营方式，很难用现有的知识转移理论来解释中国西部少数民族村民的行为。本研究运用MOA理论来考察动机、机会、能力和信任对中国西部少数民族村寨中主客知识转移的影响。在此，知识转移机会被证明是MOA框架的主要驱动因素，对知识转移效果有积极影响。知识转移动机和知识吸收能力对知识转移机会有间接的积极影响。尽管当地人对外部知识来源有较高的信任度，但信任在知识转移机会和效果之间没有显著的调节作用。这些研究结果可用于加强向村民转移有价值的知识，并培养乡村旅游人才。
