Liu Shuangshuang, Zuo Yifan, Chen Sirong, Law Rob, Cui Jiabao
School of Sports, Shenzhen University, Shenzhen 518060, China.
Asia-Pacific Academy of Economics and Management, University of Macau, Macao SAR, China.
Behav Sci (Basel). 2025 May 7;15(5):637. doi: 10.3390/bs15050637.
The emergence of short video applications ("apps") has facilitated the dissemination, inheritance, and protection of traditional sports and games (TSGs). However, the effectiveness of these apps in raising public awareness and responsibility toward the preservation and heritage of TSGs has received insufficient research attention. This study constructs a theoretical model based on value-belief-norm theory and the theory of planned behavior, employing both PLS-SEM and fsQCA methods to empirically analyze 417 questionnaires. The results indicate that the PLS-SEM method identifies key factors influencing users' responsible behaviors toward TSGs on short video apps, along with the complex and interdependent relationships among these factors. The fsQCA method reveals the intricate interactions and nonlinear effects of the antecedents on users' responsible behaviors and identifies six configurations that drive high-level TSG responsible behaviors among users. This paper extends research on public responsible behaviors concerning TSGs and provides important practical guidance for government managers, inheritors, and conservation entities in the protection and heritage of TSGs.
短视频应用程序（“应用”）的出现促进了传统体育和游戏（TSGs）的传播、传承和保护。然而，这些应用在提高公众对TSGs保护和传承的意识及责任感方面的有效性尚未得到足够的研究关注。本研究基于价值-信念-规范理论和计划行为理论构建了一个理论模型，采用PLS-SEM和fsQCA方法对417份问卷进行实证分析。结果表明，PLS-SEM方法识别出影响用户在短视频应用上对TSGs负责任行为的关键因素，以及这些因素之间复杂且相互依存的关系。fsQCA方法揭示了前因对用户负责任行为的复杂交互作用和非线性影响，并识别出六种促使用户对TSGs采取高水平负责任行为的组合。本文扩展了关于TSGs公众负责任行为的研究，并为政府管理者、传承者和保护实体在TSGs的保护和传承方面提供了重要的实践指导。
