Zhang Chao, Jin Di, Li Jingwen
School of Psychology, Henan University, North Section of Jinming Avenue, Kaifeng 475004, China.
School of Journalism and Communication, Henan University, No. 379 North Section of Mingli Road, Zhengzhou 450046, China.
Behav Sci (Basel). 2025 Aug 4;15(8):1056. doi: 10.3390/bs15081056.
In the era of digital intelligence, digital media landscapes increasingly influence cultural tourism consumption. Consumerism capitalizes on tourists' superficial aesthetic commonalities, constructing a homogenized media imagination that leads to collective convergence in travel decisions, which obscures aspects of local culture, poses safety risks, and results in fleeting local tourism booms. In this study, semistructured interviews were conducted with 36 tourists, and NVivo12.0 was used for three-level node coding in a qualitative analysis to explore the digital media attributions of conformist travel behavior. The findings indicate that digital media landscapes exert a "digital persuasion" effect by reconstructing self-experience models, directing the individual gaze, and projecting idealized self-images. These mechanisms drive tourists to follow digital traffic trends and engage in imitative behaviors, ultimately shaping the phenomenon of "group roaming", grounded in the psychological effect of herd behavior.
在数字智能时代，数字媒体格局对文化旅游消费的影响日益增大。消费主义利用游客表面的审美共性，构建同质化的媒体想象，导致旅行决策的集体趋同，这掩盖了当地文化的方方面面，带来安全风险，并造成当地旅游业的短暂繁荣。在本研究中，对36名游客进行了半结构化访谈，并在定性分析中使用NVivo12.0进行三级节点编码，以探究从众旅游行为的数字媒体归因。研究结果表明，数字媒体格局通过重构自我体验模式、引导个体目光以及投射理想化的自我形象，发挥“数字说服”作用。这些机制促使游客追随数字流量趋势并进行模仿行为，最终基于羊群行为的心理效应塑造出“群体出游”现象。
