Aslan Melda, Aslan Harun
Department of Marketing and Advertising, Social Sciences Vocational School, Ankara Yıldırım Beyazıt University, Ankara, Turkey.
Faculty of Health Sciences, Department of Social Work, Kastamonu University, Kastamonu, Turkey.
BMC Psychol. 2025 May 29;13(1):577. doi: 10.1186/s40359-025-02931-6.
This study explores the interplay between department brand identification, student satisfaction, and psychological well-being among social work students. It also examines the mediating role of positive word-of-mouth (PWOM) behavior to understand how these factors interact. By fostering a sense of identity and satisfaction, universities can enhance students' well-being and institutional loyalty.
A cross-sectional study design was employed with a sample of 401 undergraduate students selected through convenience sampling. Structural equation modeling (SEM) was used to analyze the relationships among department brand identification, student satisfaction, psychological well-being, and the mediating effect of PWOM behavior.
Findings revealed that PWOM fully mediates the relationship between department brand identification and psychological well-being, suggesting that a strong sense of departmental identity influences mental health through advocacy behaviors. Additionally, PWOM partially mediates the relationship between student satisfaction and psychological well-being, indicating both direct and indirect effects of satisfaction on mental health. These results highlight the importance of fostering a cohesive departmental culture to enhance students' emotional connections, satisfaction, and advocacy behaviors.
The study underscores the strategic role of student satisfaction in promoting psychological well-being and institutional loyalty. By encouraging positive experiences and a sense of belonging, universities can support students' resilience and engagement. Future research should explore these relationships in different academic settings and employ longitudinal designs to provide deeper insights.
本研究探讨社会工作专业学生的院系品牌认同、学生满意度和心理健康之间的相互作用。它还考察了积极口碑行为的中介作用，以了解这些因素是如何相互影响的。通过培养认同感和满意度，大学可以提高学生的幸福感和对学校的忠诚度。
采用横断面研究设计，通过便利抽样选取了401名本科生作为样本。运用结构方程模型（SEM）分析院系品牌认同、学生满意度、心理健康以及积极口碑行为的中介效应之间的关系。
研究结果表明，积极口碑行为完全中介了院系品牌认同与心理健康之间的关系，这表明强烈的院系认同感通过宣传行为影响心理健康。此外，积极口碑行为部分中介了学生满意度与心理健康之间的关系，这表明满意度对心理健康既有直接影响，也有间接影响。这些结果凸显了培养凝聚性院系文化以增强学生情感联系、满意度和宣传行为的重要性。
该研究强调了学生满意度在促进心理健康和学校忠诚度方面的战略作用。通过鼓励积极体验和归属感，大学可以支持学生的适应能力和参与度。未来研究应在不同学术环境中探索这些关系，并采用纵向研究设计以提供更深入的见解。
