TikTok和Instagram上整形手术内容的参与度。
Engagement of Plastic Surgery Content on TikTok and Instagram.
作者信息
Patel Ishan S, Om Anjali, Dwivedi Dev, Addepalli Amulya, Cuzzone Daniel, Garcia Nores Gabriela
机构信息
From the Albany Medical College, Albany, NY.
Division of Plastic Surgery, Department of Surgery, Emory University School of Medicine, Atlanta, GA.
出版信息
Plast Reconstr Surg Glob Open. 2025 Jun 5;13(6):e6843. doi: 10.1097/GOX.0000000000006843. eCollection 2025 Jun.
BACKGROUND
Social media is a powerful tool for plastic surgeons to connect with patients and to post both educational content and advertisements for their practices. TikTok is a platform that has gained popularity in the last 5 years, particularly for plastic surgeons. Although several studies have assessed engagement with plastic surgery content on other platforms, no studies have analyzed engagement on TikTok and compared engagement levels to those of Instagram.
METHODS
This study identified and evaluated the posts of the top 10 most popular plastic surgeons on TikTok and Instagram using the search term "#plasticsurgery." The number of likes, views, and comments, and the surgical procedure covered in their 25 most recent posts was noted at 2 separate time points. Posts were categorized into the following categories: before-and-after, celebrity, private life, comedy, advertisement, or education. Engagement was calculated by totaling the number of views, likes, and comments.
RESULTS
A total of 1000 posts across both TikTok and Instagram were analyzed, 293 of which discussed specific procedures. TikTok had significantly higher total average engagement (438,261 per post) than Instagram (275,565 per post) ( = 0.03). Celebrity ( = 0.007) and abdominoplasty ( = 0.002) content received more engagement on Instagram than on TikTok.
CONCLUSIONS
These data suggest that TikTok may have surpassed Instagram in user engagement with plastic surgery posts. However, Instagram may have higher engagement for posts in specific content categories. Plastic surgeons may use these data to maximize engagement by identifying the best platform for posts of different content.
背景
社交媒体是整形外科医生与患者建立联系并发布教育内容及业务广告的有力工具。TikTok是一个在过去5年中广受欢迎的平台，对整形外科医生来说尤其如此。尽管有几项研究评估了其他平台上整形手术内容的参与度，但尚无研究分析TikTok上的参与度并将其与Instagram的参与度水平进行比较。
方法
本研究使用搜索词“#整形手术”识别并评估了TikTok和Instagram上最受欢迎的10位整形外科医生的帖子。在两个不同时间点记录了他们最近25条帖子的点赞数、浏览量、评论数以及所涵盖的外科手术。帖子分为以下几类：前后对比、名人、私人生活、喜剧、广告或教育。通过计算浏览量、点赞数和评论数的总和来计算参与度。
结果
共分析了TikTok和Instagram上的1000条帖子，其中293条讨论了具体手术。TikTok的总平均参与度（每条帖子438,261）显著高于Instagram（每条帖子27,5565）（P = 0.03）。名人（P = 0.007）和腹部整形（P = 0.002）内容在Instagram上的参与度高于TikTok。
结论
这些数据表明，在用户对整形手术帖子的参与度方面，TikTok可能已经超过了Instagram。然而，Instagram在特定内容类别的帖子上可能具有更高的参与度。整形外科医生可以利用这些数据，通过为不同内容的帖子确定最佳平台来最大化参与度。
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