Perret J K, Udalov V, Fabisch N
International School of Management, Im MediaPark 5c, 50670 Cologne, Germany.
Bundesnetzagentur, Bonn, Germany.
Int Econ Econ Policy. 2022;19(1):129-155. doi: 10.1007/s10368-021-00521-6. Epub 2021 Oct 19.
The impact of environmental motivations on the individual's decisions regarding investments in energy efficiency and the adoption of energy-saving habits are analyzed for a representative sample of Chinese inhabitants from the larger Beijing area, replicating a comparative study on Western Europe. For the considered type of energy efficiency investments and daily energy-saving activities similarities and discrepancies between the two regions are discussed in regard to their sociocultural background as well as governmental regulations. The study provides empirical evidence that for Chinese environmental issues if all only play a tertiary role after monetary and regulatory incentives. The findings could suggest that in China policy programs aimed at raising environmental awareness and forming pro-environmental motivations might not lead to an increase in energy efficiency investments and daily energy-saving activities and the Chinese government's interests in this regard might be better served by implementing corresponding incentives via regulations. In the long-term. However, social peer pressure might affect a change in the Chinese mentality.
针对来自北京大区的具有代表性的中国居民样本，分析了环境动机对个人在能源效率投资和采用节能习惯方面决策的影响，这是对西欧一项比较研究的复制。对于所考虑的能源效率投资类型和日常节能活动，从社会文化背景以及政府法规方面讨论了两个地区之间的异同。该研究提供了实证证据，表明在中国，就环境问题而言，与货币和监管激励相比，其作用仅处于第三位。研究结果可能表明，在中国，旨在提高环境意识和形成亲环境动机的政策方案可能不会导致能源效率投资和日常节能活动的增加，中国政府在这方面的利益可能通过法规实施相应激励措施能得到更好的满足。然而，从长远来看，社会同伴压力可能会影响中国人心态的转变。
