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机器人提供的旅游和酒店服务:如何评估健康与安全考量因素对游客满意度和忠诚度的影响?

Robot-delivered tourism and hospitality services: How to evaluate the impact of health and safety considerations on visitors' satisfaction and loyalty?

作者信息

Soliman Mohammad, Gulvady Samskrati, Elbaz Ahmed Mohamed, Mosbah Maha, Wahba Marwa S

机构信息

Scientific Research Department, University of Technology and Applied Sciences, Salalah, Oman; Faculty of Tourism and Hotels, Fayoum University, Fayoum, Egypt.

Mass Communication Department, College of Creative Industries, University of Technology and Applied Sciences, Salalah, Oman.

出版信息

Tour Hosp Res. 2023 Jan 31:14673584231153367. doi: 10.1177/14673584231153367.

Abstract

Due to the COVID-19 epidemic, visitors' worries about health and safety in tourist destinations have become paramount. Consequently, this research aims to evaluate the impact of health and safety considerations on visitors' satisfaction. It also examines the influence of health consciousness and satisfaction on visitors' willingness toward robot-delivered tourism and hospitality services usage and the impact of destination healthcare system and satisfaction on loyalty intentions. Applying a quantitative-based methodology, 650 responses were collected from domestic tourists visiting Egyptian tourism destinations using multiple non-probability sampling techniques. Using PLS-SEM, the results articulated that emotional well-being, perceived safety, and perceived green image positively impacted visitors' satisfaction, which in turn, positively affected their willingness toward service robot's usage and loyalty. Tourists' health consciousness also positively affected their satisfaction and intentions to use robot-delivered services. Additionally, destination healthcare system significantly influenced visitors' satisfaction and loyalty intentions. Theoretical and managerial contributions as well as future research are outlined.

摘要

由于新冠疫情,游客对旅游目的地健康与安全的担忧变得至关重要。因此,本研究旨在评估健康与安全考量对游客满意度的影响。它还考察了健康意识和满意度对游客使用机器人提供的旅游及酒店服务意愿的影响,以及目的地医疗系统和满意度对忠诚度意图的影响。采用基于定量的方法,通过多种非概率抽样技术,从前往埃及旅游目的地的国内游客中收集了650份回复。使用偏最小二乘结构方程模型(PLS-SEM),结果表明,情绪幸福感、感知安全性和感知绿色形象对游客满意度产生了积极影响,进而对他们使用服务机器人的意愿和忠诚度产生了积极影响。游客的健康意识也对他们的满意度和使用机器人提供服务的意图产生了积极影响。此外,目的地医疗系统对游客满意度和忠诚度意图有显著影响。文章概述了理论和管理贡献以及未来研究方向。

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