Alotaibi Khalid Abdullah
College of Education, Department of Psychology, Prince Sattam bin Abdulaziz University, Al-Kharj, 11942, Saudi Arabia.
J Multidiscip Healthc. 2025 Jun 3;18:3153-3163. doi: 10.2147/JMDH.S520357. eCollection 2025.
Public health campaigns are vital in promoting infection control behaviors, particularly during health crises. The effectiveness of such campaigns can be influenced by various factors, including the perceived credibility of the messages, health literacy, and motivation to adopt health behaviors. Understanding the relationships between these factors is crucial for enhancing the impact of health campaigns. This study aimed to examine the effect of the perceived credibility of public health campaigns on infection control behaviors, with health literacy and motivation serving as mediators in Riyadh, Saudi Arabia.
A cross-sectional survey was conducted between November and December 2024 with 393 participants in Riyadh. Structural equation modeling (SEM) and path analysis were used to assess perceived credibility's direct and indirect effects on infection control behaviors through health literacy and motivation while controlling for age, gender, and education.
The results showed that perceived credibility had a significant direct effect on adherence to preventive behaviors (β = 0.44, p < 0.001) and motivation significantly mediated this relationship (indirect effect: β = 0.08, p < 0.01). However, no significant indirect effect was found through health literacy (indirect effect: β = 0.006, p > 0.05).
This study emphasizes the critical roles of perceived credibility and motivation in driving infection control behaviors. The findings suggested that public health campaigns should focus on enhancing the credibility of health messages and fostering motivation to improve adherence to preventive measures. These insights have practical implications for designing more effective public health strategies in regions like Riyadh, Saudi Arabia.
公共卫生运动对于促进感染控制行为至关重要，尤其是在健康危机期间。此类运动的有效性可能受到多种因素的影响，包括信息的感知可信度、健康素养以及采取健康行为的动机。了解这些因素之间的关系对于增强健康运动的影响至关重要。本研究旨在考察沙特阿拉伯利雅得地区公共卫生运动的感知可信度对感染控制行为的影响，以健康素养和动机作为中介变量。
于2024年11月至12月对利雅得的393名参与者进行了横断面调查。采用结构方程模型（SEM）和路径分析来评估感知可信度通过健康素养和动机对感染控制行为的直接和间接影响，同时控制年龄、性别和教育程度。
结果显示，感知可信度对预防行为的依从性有显著直接影响（β = 0.44，p < 0.001），动机显著介导了这种关系（间接效应：β = 0.08，p < 0.01）。然而，未发现通过健康素养产生的显著间接效应（间接效应：β = 0.006，p > 0.05）。
本研究强调了感知可信度和动机在推动感染控制行为方面的关键作用。研究结果表明，公共卫生运动应注重提高健康信息的可信度，并激发动机以提高对预防措施的依从性。这些见解对于在沙特阿拉伯利雅得等地区设计更有效的公共卫生策略具有实际意义。
