Taritsa Iulianna C, Stoehr Jenna R, Shuaibi Dana W, Chwa Emily S, Knight Karlee C, Lai Hillary, Tran Elizabeth, Gosain Arun K
Division of Plastic Surgery, Ann & Robert H. Lurie Children's Hospital, Northwestern University Feinberg School of Medicine, 225 E. Chicago Ave., Box 93, Chicago, IL, 60611, USA.
Aesthetic Plast Surg. 2025 Jul 2. doi: 10.1007/s00266-025-05019-z.
Patients often get information on the Brazilian butt lift (BBL) through social media. It is not known how well social media informs patients of the risks associated with the BBL procedure. The objective of this study was to analyze social media content about BBL.
Instagram was queried using seven relevant hashtags twice in one month. The first 50 relevant posts for each hashtag in the "Top" search category were analyzed for author qualifications, social media engagement, and content, including types of photographs, references to research, educational information, and discussion of safety risks.
A total of 587 posts, with a total of 458,659 "likes" and 9,230 comments, were included in the analysis. The majority (79.0%) of authors were physicians or physician groups. Of 128 unique physicians, 63.0% were board-certified plastic surgeons. Most posts (73.0%) showed postoperative results, and 39.0% were overt advertisements. While 29.0% of posts included some educational information, only 12.0% mentioned risks and only 3.0% referenced research. Board-certified plastic surgeons contributed 57.0% of the educational posts. Only 33.0% of the posts mentioned risk. Board-certified plastic surgeons were more likely to produce content related to research, but were less likely to discuss safety risks than non-board-certified physicians.
Most BBL-related content on Instagram does not provide educational information to patients or promote understanding of the risks of the procedure. Board-certified plastic surgeons should consider using social media to disseminate information on the risks and indications of BBL and other popular cosmetic procedures.
This journal requires that authors assign a level of evidence to each article. For a full description of these Evidence-Based Medicine ratings, please refer to the Table of Contents or the online Instructions to Authors www.springer.com/00266 .
患者常常通过社交媒体获取有关巴西臀部提升术（BBL）的信息。目前尚不清楚社交媒体能在多大程度上让患者了解与BBL手术相关的风险。本研究的目的是分析有关BBL的社交媒体内容。
在一个月内分两次使用七个相关主题标签对照片墙（Instagram）进行查询。对“热门”搜索类别中每个主题标签的前50条相关帖子进行分析，内容包括作者资质、社交媒体参与度以及内容，如照片类型、对研究的引用、教育信息和安全风险讨论。
分析共纳入587篇帖子，总点赞数为458,659次，评论数为9,230条。大多数（79.0%）作者为医生或医生团体。在128位独立医生中，63.0%是获得委员会认证的整形外科医生。大多数帖子（73.0%）展示了术后效果，39.0%为直接广告。虽然29.0%的帖子包含一些教育信息，但只有12.0%提及风险，仅3.0%引用了研究。获得委员会认证的整形外科医生贡献了57.0%的教育类帖子。只有33.0%的帖子提到风险。获得委员会认证的整形外科医生更有可能发布与研究相关的内容，但与未获得委员会认证的医生相比，讨论安全风险的可能性较小。
照片墙上大多数与BBL相关的内容未向患者提供教育信息，也未促进对该手术风险的理解。获得委员会认证的整形外科医生应考虑利用社交媒体传播有关BBL及其他热门美容手术的风险和适应症的信息。
证据等级IV：本刊要求作者为每篇文章指定证据等级。有关这些循证医学评级的完整描述，请参阅目录或作者在线指南www.springer.com/00266 。
