Pluta Kathryn, Tan Andy S L, Hanby Elaine, LeLaurin Jennifer H, Liu Sixiao, Katz-Wise Sabra L, Pilla Jenine, Lydon-Staley David M, Charlton Brittany M, Maziak Wasim, Potter Jennifer, Strasser Andrew A, Gordon Bob, Theis Ryan P, Okker-Edging Kate, Salloum Ramzi G
Department of Health Outcomes and Biomedical Informatics, University of Florida, 1889 Museum Rd, Gainesville, FL, 32611, USA.
Annenberg School for Communication, University of Pennsylvania, 3620 Walnut St, Philadelphia, PA, 19104, USA.
Sci Rep. 2025 Jul 2;15(1):23216. doi: 10.1038/s41598-025-00418-3.
Sexual and gender minority (SGM) youth are at high risk for vaping, yet few interventions are tailored toward this population. To address this gap, we explored SGM youth's preferences for anti-vaping messages to inform the development of tailored anti-vaping campaigns. Participants were 245 SGM-identifying US youth, ages 13-18 years. Participants completed a discrete choice experiment that assessed which types of images were preferred by SGM youth for a social media anti-vaping campaign. Images varied on two attributes: SGM tailoring (none, low, high), and number of people in the image (1, 2, 3 + people). Choice-based conjoint analysis (hierarchical Bayesian estimation) was conducted utilizing Sawtooth Software. Tailoring had higher importance for image selection than number of people. Images with high SGM tailoring were most preferred, and images with no tailoring were least preferred. Most preferred images contained two people with high tailoring and 3 + people with no or low tailoring. The least preferred images included 3 + people and high tailoring. Tailoring anti-vaping messaging for SGM youth may increase the likelihood that youth will notice, engage with, and share the content with peers. These findings provide insight into components that may increase the efficacy of preventative anti-vaping social media campaigns for SGM youth.
性与性别少数群体（SGM）青少年吸电子烟的风险很高，但针对这一群体的干预措施却很少。为了填补这一空白，我们探讨了SGM青少年对反电子烟信息的偏好，以为量身定制的反电子烟运动的开展提供参考。参与者为245名自我认同为SGM的美国青少年，年龄在13至18岁之间。参与者完成了一项离散选择实验，该实验评估了SGM青少年在社交媒体反电子烟运动中更喜欢哪种类型的图片。图片在两个属性上有所不同：SGM针对性（无、低、高）以及图片中的人数（1人、2人、3人及以上）。使用Sawtooth软件进行基于选择的联合分析（分层贝叶斯估计）。针对性对图片选择的重要性高于人数。SGM针对性高的图片最受青睐，无针对性的图片最不受青睐。最受青睐的图片包含两名针对性高的人和三名及以上针对性无或低的人。最不受青睐的图片包括三名及以上的人和高针对性。为SGM青少年量身定制反电子烟信息可能会增加青少年注意到、参与并与同龄人分享相关内容的可能性。这些发现为可能提高针对SGM青少年的预防性反电子烟社交媒体运动效果的因素提供了见解。
