Liu Hongman, Wang Junbo, Wei Ping
College of Economics and Management, China Agricultural University, Beijing, P.R. China.
School of Business, Jiangsu Ocean University, Lianyungang, P.R. China.
J Sci Food Agric. 2025 Nov;105(14):7657-7669. doi: 10.1002/jsfa.70020. Epub 2025 Jul 9.
Export duration is crucial for accumulating experience and facilitating learning. Using HS 6-digit data on Chinese agricultural exports, this paper integrates export duration and new market entry into a unified framework to examine the impact and underlying mechanisms of agricultural export duration on entry into new markets.
The results suggested that export duration has an inverted U-shaped impact on new market entry. This effect varies depending on the region in which the export learning effect is acquired, the level of processing of agricultural products, and the degree of vulnerability to non-tariff barriers. The results of a mechanism test also reveal that export duration mainly affects the probability of agricultural products entering new markets through two channels: the reduction in information search costs and the growth of total factor productivity. There was evidence of a spillover effect of export duration on new market entry both at the market and product levels, which resulted in path dependence in new market entry decisions.
These findings provide valuable insights for policymakers in developing countries, supporting the design of effective trade policies, the promotion of agricultural exports, and the diversification of export markets. © 2025 Society of Chemical Industry.
出口持续时间对于积累经验和促进学习至关重要。本文利用中国农产品出口的六位海关编码数据，将出口持续时间和进入新市场纳入一个统一框架，以研究农产品出口持续时间对进入新市场的影响及潜在机制。
结果表明，出口持续时间对进入新市场有倒U形影响。这种影响因获取出口学习效应的地区、农产品加工水平以及受非关税壁垒影响的程度而异。机制检验结果还表明，出口持续时间主要通过两个渠道影响农产品进入新市场的概率：信息搜索成本的降低和全要素生产率的提高。有证据表明，出口持续时间在市场和产品层面都对进入新市场有溢出效应，这导致了新市场进入决策中的路径依赖。
这些发现为发展中国家的政策制定者提供了有价值的见解，有助于设计有效的贸易政策、促进农产品出口以及实现出口市场多元化。© 2025 化学工业协会
