OBJECTIVES: This study explored how the Interaction of Person-Affect-Cognition-Execution (I-PACE) model can explain and address addictive behaviors in East Asian contexts. METHODS: Over the past decades, articles published in peer-reviewed journals were identified and reviewed by searching academic databases, including PubMed, Scopus, Web of Science, and Google Scholar. These articles were related to the I-PACE model and considered data from other Asian jurisdictions. RESULTS: Asian cultural factors within the I-PACE model may include 1) personal factors (academic stress, family expectations, and collectivistic values), 2) affective factors (shame, fear of failure, and social comparison), 3) cognitive factors (cultural beliefs about technology use and success), and 4) execution factors (parental control, technological restrictions, and school policies). CONCLUSION: We propose specifying the I-PACE model to include cultural factors relevant to the East Asian environment. Such considerations could promote investigations into how addiction pathways involve Asian familial structures, societal expectations, and cultural norms.