Symoneaux Ronan, Pouzalgues Nathalie, Honoré-Chedozeau Carole
GRAPPE, ESA, USC 1422 INRAE, SensoVeg, SFR 4207 QUASAV, 55 rue Rabelais, 49007, Angers, France.
Centre du Rosé, 70 Av. du Président Wilson, 83550, Vidauban, France.
Data Brief. 2025 Jun 16;61:111791. doi: 10.1016/j.dib.2025.111791. eCollection 2025 Aug.
The primary objective of this dataset is to facilitate an in-depth understanding of mental representations of NAS wines among French consumers and wine professionals. This article describes data related to the representation of Non-Added Sulphite wines for French wine consumers and professionals according to their level of familiarity with this wine category. An online free word association task was used. A total of 319 consumers representative of French wine consumption, and 540 wine professionals from different French wine-producing areas were recruited. These data were used in the research article: "Less is more: towards a discrepancy of representation of non-added sulphite wines among French professionals and consumers" by Honoré-Chedozeau, Pouzalgues, Symoneaux [1]. Participants had to promptly verbalize the first five terms that came in mind for "NAS wines" word, and to rate both the importance and the valence of each generated term. Participants answered also a specific questionnaire based on the Distance to Object survey proposed by Urdapilleta, Demarchi and Parr [2]. It was designed to determine the level of familiarity of participants according to three main dimensions that integrating levels of involvement, knowledge, and practice/exposition with NAS wines particularly. The dataset includes information on consumers and professional characteristics. These data are useful in understanding the mental representations of French wine consumers and professionals for non-added sulphite (NAS) wines. They are also useful for analysing their familiarity towards this product category. This survey can be reused by other researchers from other countries and, by using the French data, they would be able to compare different international markets and/or the effect of culture on how these wines are represented. This dataset and the survey would be reused in the future to compare the evolution of the representation of French wine consumers and professional over time, or the French consumers' representations of other wine categories (e.g., organic, biodynamic, fair-trade, no-/low-alcohol, natural, or sustainable wines).
该数据集的主要目的是促进对法国消费者和葡萄酒专业人士对无添加亚硫酸盐葡萄酒（NAS葡萄酒）的心理表征的深入理解。本文描述了与法国葡萄酒消费者和专业人士对无添加亚硫酸盐葡萄酒的表征相关的数据，这些数据是根据他们对该葡萄酒类别的熟悉程度来划分的。研究采用了在线自由联想任务。共招募了319名代表法国葡萄酒消费情况的消费者，以及来自法国不同葡萄酒产区的540名葡萄酒专业人士。这些数据被用于Honoré-Chedozeau、Pouzalgues、Symoneaux撰写的研究文章《少即是多：法国专业人士和消费者对无添加亚硫酸盐葡萄酒的表征差异》[1]。参与者必须迅速说出听到“NAS葡萄酒”一词后脑海中浮现的前五个词语，并对每个生成的词语的重要性和效价进行评分。参与者还回答了一份基于Urdapilleta、Demarchi和Parr[2]提出的“与对象的距离”调查的特定问卷。该问卷旨在根据三个主要维度确定参与者的熟悉程度，这三个维度特别整合了对NAS葡萄酒的参与程度、知识水平以及实践/接触程度。该数据集包含有关消费者和专业人士特征的信息。这些数据有助于理解法国葡萄酒消费者和专业人士对无添加亚硫酸盐（NAS）葡萄酒的心理表征。它们也有助于分析他们对该产品类别的熟悉程度。其他国家的研究人员可以重新使用该调查，通过使用法国的数据，他们将能够比较不同的国际市场和/或文化对这些葡萄酒表征方式的影响。该数据集和调查未来将被重新使用，以比较法国葡萄酒消费者和专业人士的表征随时间的演变，或者法国消费者对其他葡萄酒类别的表征（例如有机葡萄酒、生物动力葡萄酒、公平贸易葡萄酒、无/低酒精葡萄酒、天然葡萄酒或可持续葡萄酒）
