医生的职业动机与用于患者教育的在线知识共享：基于动机理论的视角
Physician professional motivation and online knowledge sharing for patient education: a perspective of motivation theory.
作者信息
Huang Yun, Guo Junping, Wen Yan, Fan Qihui
机构信息
School of Economics, Tianjin University of Finance and Economics, Tianjin, China.
Department of Pharmacy, Hubei Province Corps Hospital, The Chinese Armed Police Force (CAPF), Wuhan, China.
出版信息
Front Public Health. 2025 Jul 3;13:1629272. doi: 10.3389/fpubh.2025.1629272. eCollection 2025.
AIMS
Drawing on motivation theory, this study aims to investigate the effect of professional motivation on online knowledge sharing for patient education with considering the contingencies of online experience and offline expertise.
METHODS
Based on a panel dataset comprising 11,839 physicians with 24,389 physician-month observations selected from one of leading online health platforms in China, this study conducted the fixed hierarchical regression model to test the direct and moderating effects.
RESULTS
The results show that professional motivation positively affects online knowledge-sharing quantity and quality. Meanwhile, online experience enhances the positive effects of professional motivation on the above two dimensions of online knowledge sharing. In addition, offline expertise hinders the benefits of professional motivation to online knowledge-sharing quantity.
CONCLUSION
This study makes contributions to the literatures of motivation theory, online knowledge sharing, online and offline contexts on online health platforms, and provides implications for physicians and platform managers.
目的
基于动机理论，本研究旨在考察专业动机对患者教育在线知识共享的影响，并考虑在线经验和线下专业知识的权变因素。
方法
本研究基于一个面板数据集，该数据集由从中国领先的在线健康平台之一选取的11839名医生组成，包含24389个医生月度观测值，采用固定分层回归模型来检验直接效应和调节效应。
结果
结果表明，专业动机对在线知识共享的数量和质量有积极影响。同时，在线经验增强了专业动机对在线知识共享上述两个维度的积极影响。此外，线下专业知识阻碍了专业动机对在线知识共享数量的促进作用。
结论
本研究对动机理论、在线知识共享、在线健康平台的线上和线下情境等文献做出了贡献，并为医生和平台管理者提供了启示。
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