Xue Ke, Jin Xuanyu, Li Yifei
USC-SJTU Institute of Cultural and Creative Industry, Shanghai 200240, China.
School of Media & Communication, Shanghai Jiao Tong University, Shanghai 200240, China.
Behav Sci (Basel). 2025 Jul 14;15(7):949. doi: 10.3390/bs15070949.
As digital technology evolves rapidly, smart tourism has become a significant trend in the modernization of the industry, relying on advanced tools like big data and cloud computing to improve travelers' experiences. Despite the growing use of human-computer interaction in museums, there remains a lack of in-depth academic investigation into its impact on visitors' behavioral intentions regarding museum engagement. This paper employs Cognitive Appraisal Theory, considers human-computer interaction experience as the independent variable, and introduces destination image and satisfaction as mediators to examine their impact on destination loyalty. Based on a survey of 537 participants, the research shows that human-computer interaction experience has a significant positive impact on destination image, satisfaction, and loyalty. Destination image and satisfaction play a partial and sequential mediating role in this relationship. This paper explores the influence mechanism of human-computer interaction experience on destination loyalty and proposes practical interactive solutions for museums, aiming to offer insights for smart tourism research and practice.
随着数字技术的迅速发展，智慧旅游已成为该行业现代化的一个重要趋势，它依靠大数据和云计算等先进工具来提升游客体验。尽管人机交互在博物馆中的应用日益广泛，但对于其对游客博物馆参与行为意图的影响，仍缺乏深入的学术研究。本文运用认知评价理论，将人机交互体验作为自变量，并引入目的地形象和满意度作为中介变量，以考察它们对目的地忠诚度的影响。基于对537名参与者的调查，研究表明人机交互体验对目的地形象、满意度和忠诚度有显著的正向影响。目的地形象和满意度在这种关系中起部分且依次的中介作用。本文探讨了人机交互体验对目的地忠诚度的影响机制，并为博物馆提出了切实可行的交互解决方案，旨在为智慧旅游研究与实践提供见解。
