Why Do We Eat Comfort Food? Exploring Expectations Regarding Comfort Food and Their Relationship with Comfort Eating Frequency.

: Consuming comfort food is a common experience in daily life, but the underlying motives for engaging in comfort eating remain unclear. This study examined people's expectations regarding their comfort food and investigated whether these expectations are associated with their frequency of comfort eating. As an exploratory aim, we also examined whether there are gender differences in preference for different categories of comfort food (i.e., sweet or savory) and the frequency of engaging in comfort eating. : Through an online survey, participants ( = 214) reported their primary comfort food, the frequency of comfort eating in the short term (i.e., the past two weeks), and the general trend over the long term. They also rated statements related to their primary comfort food based on five expectation subscales (i.e., Manage Negative Affect; Pleasurable and Rewarding; Enhances Cognitive Competence; Alleviates Boredom; Positive Feelings). : Although Pleasurable and Rewarding and Positive Feelings received the strongest level of endorsement, their associations with the frequency-related variables were weak in both correlational and regression analyses. In contrast, Manage Negative Affect, Alleviates Boredom, and Enhances Cognitive Competence were positively associated with all frequency-related variables, with Alleviates Boredom showing the most consistent pattern. There were no significant gender differences in preferences for sweet or savory comfort food, and no significant gender differences in the frequency of eating comfort food. : These findings suggest people believe they can gain a range of expected benefits from consuming comfort foods and perceive themselves as consuming comfort food primarily for rewarding themselves or gaining positive feelings. However, it is the expectations of managing negative affect, alleviating boredom, and enhancing cognitive competence that motivate them to engage in comfort eating.