Ospina-Sanchez Paola Andrea, Henao-Rojas Juan Camilo, Ramírez-Gil Joaquín Guillermo
Laboratorio de Agrocomputación y Análisis Epidemiológico, Departamento de Agronomía, Facultad de Ciencias Agrarias Universidad Nacional de Colombia, Sede Bogotá Bogotá Colombia.
Corporación Colombiana de Investigación Agropecuaria (Agrosavia), Centro de Investigación La Selva Rionegro Colombia.
Food Sci Nutr. 2025 Jul 29;13(8):e70718. doi: 10.1002/fsn3.70718. eCollection 2025 Aug.
This study explores the multidimensional quality of carrots ( L.) through an innovative integration of geospatial and digital tools, aiming to align scientific research with consumer preferences and market dynamics. We employed a mixed-methods approach combining bibliometric analysis of Scopus, Web of Science, and PubMed databases (1990-2024), natural language processing (NLP) of web trends (Google Trends and Google Shopping), and sentiment analysis of social media content (Reddit, YouTube). Additionally, structured surveys (Likert scale) were conducted in Colombian regions (Antioquia and Bogotá) to assess value-chain perceptions. Key findings reveal a pronounced disconnect: while 85% of scientific studies focus on nutritional attributes (e.g., carotenoid content, with β-carotene levels ranging 5-80 mg/100 g), consumer surveys indicate that 82% prioritize sensory qualities (size uniformity, vibrant color). Regional disparities emerged as Antioquia consumers emphasize freshness (89% preference) and size, whereas Bogotá values price (76%) and health benefits. Digital tools captured a 28% surge in interest for non-traditional varieties (purple/yellow carrots) during the COVID-19 pandemic, linked to their visual appeal and perceived antioxidant properties. Social media sentiment analysis (68% positive) further associated carrots with culinary versatility and wellness. The study highlights actionable opportunities: breeding programs should integrate consumer-preferred traits (e.g., color intensity) with nutritional enhancements; marketers can leverage geospatial data to tailor campaigns (e.g., health messaging for urban buyers); and policymakers might address market gaps for underutilized varieties.
本研究通过创新性地整合地理空间和数字工具，探索胡萝卜（L.）的多维品质，旨在使科学研究与消费者偏好和市场动态相契合。我们采用了混合方法，结合对Scopus、科学网和PubMed数据库（1990 - 2024年）的文献计量分析、网络趋势（谷歌趋势和谷歌购物）的自然语言处理（NLP）以及社交媒体内容（Reddit、YouTube）的情感分析。此外，在哥伦比亚地区（安蒂奥基亚和波哥大）进行了结构化调查（李克特量表），以评估价值链认知。主要研究结果揭示了一个明显的脱节现象：虽然85%的科学研究关注营养属性（如类胡萝卜素含量，β - 胡萝卜素水平在5 - 80毫克/100克之间），但消费者调查表明，82%的人优先考虑感官品质（大小均匀、颜色鲜艳）。地区差异也显现出来，安蒂奥基亚的消费者强调新鲜度（89%的偏好）和大小，而波哥大则看重价格（76%）和健康益处。数字工具显示，在新冠疫情期间，对非传统品种（紫色/黄色胡萝卜）的兴趣激增了28%，这与它们的视觉吸引力和感知到的抗氧化特性有关。社交媒体情感分析（68%为正面）进一步将胡萝卜与烹饪多样性和健康联系起来。该研究突出了可采取行动的机会：育种计划应将消费者偏好的性状（如颜色强度）与营养强化相结合；营销人员可以利用地理空间数据来定制营销活动（如针对城市买家的健康信息）；政策制定者可能需要解决未充分利用品种的市场缺口。
