Quek Hui Wen, Hawthorne Deborah, Hernandez Esther, Thompson Angus, Lee Georgie B, Hart Bente, Huxtagen Karalyn, Rodrigues Prasin, Barwick Anna, McDonough Tiernan, Young Faith, Curie Brett, Phillips Katie, Truong Raymond, Ly Diana, Angley Manya, Page Amy T
Centre for Optimisation of Medicines, School of Health and Clinical Sciences, The University of Western Australia, Crawley, Western Australia, Australia.
Consultant Clinical Pharmacist, New South Wales, Queensland, Australia.
Australas J Ageing. 2025 Sep;44(3):e70086. doi: 10.1111/ajag.70086.
Home Medicines Reviews (HMRs) conducted by credentialed pharmacists in response to referrals from medical practitioners are funded by the Australian government to improve the quality use of medicines. In late 2023, a grassroots group of credentialed pharmacists created a Community Service Announcement (CSA) to raise consumer awareness of the HMR program. Community Service Announcements are allocated airtime by mainstream media (e.g. television and radio stations) for promoting messaging in the public interest, such as health services. The HMR awareness CSA was funded by 250 donors through a GoFundMe campaign. Two days of filming with pharmacists, doctors and patients across three rural and regional areas resulted in a 28-s video and corresponding radio sound bites. The CSA aired on major national Australian broadcast networks with coverage during both on-peak and off-peak times across all states and territories. The total value of the television advertising was estimated at AUD1.65 million. Radio messages were aired 36 times over a week on stations nationwide, reaching an estimated 1,911,300 listeners, approximately 8% of the Australian population. This CSA campaign illustrated the potential of health professional initiatives to raise awareness of government health programs. By leveraging crowdfunding and community support, this activity demonstrated a model for other health professionals seeking to promote similar health promotion and awareness initiatives.
由具备资质的药剂师应医生转介开展的家庭药物审查（HMRs）由澳大利亚政府资助，以改善药物的合理使用。2023年末，一群基层具备资质的药剂师制作了一则社区服务公告（CSA），以提高消费者对HMR项目的认识。社区服务公告由主流媒体（如电视台和广播电台）分配播出时间，用于宣传符合公众利益的信息，如医疗服务。HMR宣传社区服务公告由250名捐赠者通过GoFundMe活动提供资金。在三个农村和地区与药剂师、医生和患者进行了两天的拍摄，制作出了一个28秒的视频及相应的广播片段。该社区服务公告在澳大利亚主要的全国性广播网络上播出，在所有州和领地的高峰时段和非高峰时段均有覆盖。电视广告的总价值估计为165万澳元。广播信息在全国各电台一周内播出36次，估计覆盖191.13万名听众，约占澳大利亚人口的8%。这次社区服务公告活动展示了卫生专业人员提高对政府卫生项目认识的举措的潜力。通过利用众筹和社区支持，这项活动为其他寻求推广类似健康促进和宣传举措的卫生专业人员树立了一个典范。
