OBJECTIVES: Virtual reality (VR) holds significant potential to address the psychosocial needs of residents living with dementia in long-term care (LTC) settings. This study employed a qualitative research approach, guided by Kitwood's person-centred care approach - personhood theory, to explore how VR can support the well-being of residents living with dementia. METHODS: Conducted at three LTC homes in Vancouver, Canada, our team collected and analysed qualitative data through conversational interviews, observations, and feedback from 33 residents, 21 staff and three family members. RESULTS: We identified six themes that illustrate how VR supports residents' well-being and psychosocial needs: (1) VR offers meaningful experiences; (2) VR promotes the sense of continuity of self and identity in the past; (3) VR fosters social connections in long-term care; (4) VR involves family in care; (5) VR provides comfort and a pleasant virtual environment; and (6) VR engages residents in later stages of dementia and diverse needs. VR enables residents to engage in activities beyond physical boundaries, evokes reminiscence, fosters social connections, and provides a sense of comfort. CONCLUSION: This study emphasizes the interactive components of VR content and the involvement of family members in VR sessions, leading to meaningful experiences that enhance the residents' comfort and attachment. Overall, VR shows promise as a tool for enhancing the psychosocial well-being of residents living with dementia in LTC, advocating for continued research and advancements in this field.