Zhao Qian, Chen Xingrui
Department of Art and design, Communication University of Nanjing, Nanjing, 211172, Jiangsu Province, China.
School of Architecture, Building and Design, Taylor's University, 47100, Subang Jaya, Malaysia.
Sci Rep. 2025 Aug 29;15(1):31862. doi: 10.1038/s41598-025-17201-z.
Digital color design lacks scientific guidance beyond designer intuition, limiting cultural product effectiveness. This study develops a cognitive hierarchy framework integrating feature integration, ecological perception, and cultural semiotics theories to quantify ACG color cognition through network analysis. Analyzing 38,566 social media posts, three-layer semantic networks (perceptual, associative, symbolic) reveal systematic structural differences with"scale reduction-power concentration"patterns. Network position demonstrates strong association with propagation effects: perceptual layer PageRank correlates with frequency at r = 0.991 (p = 5.78e-200), explaining cognitive simplicity's transmission advantage. Cross-layer coupling identifies 1709 bridging nodes (colors that connect different network communities) with gradient connection strengths validating spreading activation theory in collective cognition. High-propagation colors exhibit significant centrality advantages, confirming structural position's decisive role. This represents the operationalized conversion from cognitive psychology to complex network analysis, establishing data-driven foundations for cultural communication design strategies.
数字色彩设计缺乏除设计师直觉之外的科学指导，这限制了文化产品的有效性。本研究开发了一个认知层次框架，整合了特征整合、生态感知和文化符号学理论，以通过网络分析量化动漫、漫画和游戏（ACG）色彩认知。通过分析38566条社交媒体帖子，三层语义网络（感知层、联想层、象征层）揭示了具有“规模缩减-权力集中”模式的系统结构差异。网络位置与传播效果显示出强烈关联：感知层的网页排名（PageRank）与频率的相关性为r = 0.991（p = 5.78×10⁻²⁰⁰），这解释了认知简单性的传播优势。跨层耦合识别出1709个桥接节点（连接不同网络群落的颜色），其连接强度呈梯度变化，验证了集体认知中的扩散激活理论。高传播性颜色表现出显著的中心性优势，证实了结构位置的决定性作用。这代表了从认知心理学到复杂网络分析的可操作转化，为文化传播设计策略奠定了数据驱动的基础。
