Weinberg A D, McNamara D G, Smith H R
J Biocommun. 1979 Mar;6(1):4-9.
The key provisions necessary in the development, implementation, and evaluation of a film designed for Continuing Medical Education are described. A case history approach is utilized with discussion on each of the following points: (1) problem identification, (2) audience, (3) media selection, (4) media production, (5) research design, (6) media distribution, (7) evaluation and (8) results. Attention to each of the above items contributed to this project's success, and reaffirms the important role which the medium of film can have in continuing professional education.