Venables T L
Postgrad Med J. 1974 Feb;50(580):88-90. doi: 10.1136/pgmj.50.580.88.
Despite the instruction he receives in medical school, the general practitioner prescribes mainly by trade names. He receives much information, for example advertising and visits from representatives, in which drugs are identified by trade names. Of greatest importance, these at present provide the most convenient and satisfactory method of ensuring that the patient receives a product which will be consistently effective.
尽管全科医生在医学院接受过相关指导,但他们开处方时主要使用商品名。他们会收到很多信息,比如广告以及代表的来访,其中药物都是用商品名来识别的。目前最重要的是,这些信息提供了最便捷、最令人满意的方法,以确保患者能得到始终有效的药品。