Herzog A R
J Gerontol. 1979 Sep;34(5):697-703. doi: 10.1093/geronj/34.5.697.
The role of age in the attitude change process was experimentally studied by exposing older (Mean age: 77.5 years) and younger (Mean age: 19.7 years) women to persuasive information presented at different speeds. In general, the higher speed levels which were employed to decrease information reception resulted in less attitude change, but no overall age differences in the amount of attitude change were observed. In fact, the older women changed their attitudes somewhat more than the younger ones in the normal speed condition. Two mediating processes--positive evaluation and information reception--seemed to counteract each other in producing attitude change in the two age groups: the older women reacted more positively toward the presentation than the younger women, but they understood less of the presented information.
通过让老年女性（平均年龄：77.5岁）和年轻女性（平均年龄：19.7岁）接触以不同速度呈现的说服性信息，对年龄在态度改变过程中的作用进行了实验研究。一般来说，为减少信息接收而采用的较高速度水平导致态度改变较少，但未观察到态度改变量上的总体年龄差异。事实上，在正常速度条件下，老年女性比年轻女性在态度上的改变要多一些。两个中介过程——积极评价和信息接收——在两个年龄组产生态度改变时似乎相互抵消：老年女性对呈现内容的反应比年轻女性更积极，但她们对所呈现信息的理解较少。
