Taylor D J
Postgrad Med J. 1970 Jun;46(536):350-4. doi: 10.1136/pgmj.46.536.350.
The importance of the relationship between demonstrable clinical advantage and total costs in the use of equipment, the role of the professional medical administrator in its development and the differences between the industrial and the ethical medical approaches to marketing are stressed. In the final analysis routine service equipment should be assessed by actual profitability, recognizing the effects of philanthropic or research funding when it occurs.
强调了在设备使用中可证明的临床优势与总成本之间关系的重要性、专业医疗管理人员在其发展中的作用以及工业营销与道德医疗营销方法之间的差异。归根结底，常规服务设备应以实际盈利能力来评估，同时要认识到慈善或研究资金出现时的影响。
