门诊医疗服务营销

Hosp Prog. 1978 Mar;59(3):58-61, 80.

A number of environmental factors are bringing about the "day of the vertical patient"--making the providing of comprehensive ambulatory care important for a hospital's survival. Careful design and implementation of ambulatory care programs must be accompanied by equally well-considered marketing strategies.

一些环境因素正在促成“垂直患者之日”的到来，这使得提供全面的门诊护理对医院的生存至关重要。精心设计和实施门诊护理项目的同时，必须有同样经过深思熟虑的营销策略。