Reznik R, Morey S, Best J B
Med J Aust. 1984;141(12-13):818-21. doi: 10.5694/j.1326-5377.1984.tb132958.x.
A pilot public education campaign against drink-driving directed towards 18-24-year-old men in Wollongong in 1982 is described. Analysis suggested significant behavioural change in the target group. This was shown by a reduction in traffic accidents and by some reduction in drink-driving convictions. While a comparative assessment of the knowledge and attitudes of the community before and after the campaign showed a marked awareness of the campaign, attitudinal changes to drink-driving were equivocal.
本文描述了1982年在卧龙岗针对18至24岁男性开展的一项反对酒后驾车的试点公共教育活动。分析表明,目标群体的行为发生了显著变化。这体现在交通事故减少以及酒后驾车定罪数量有所下降。虽然对活动前后社区的知识和态度进行的比较评估显示,人们对该活动有明显的认知,但对酒后驾车的态度变化并不明确。