Rosko M D, Walker L R, McKenna W, DeVita M
J Med Syst. 1983 Dec;7(6):545-54. doi: 10.1007/BF00995184.
This paper describes how conjoint analysis can be applied to health care marketing. Data from a sample of 73 university students were used to estimate part-worth values for different levels of attributes of ambulatory care arrangements. A high degree of comparative validity was found.
本文描述了联合分析如何应用于医疗保健营销。来自73名大学生样本的数据被用于估计门诊护理安排不同属性水平的部分价值。研究发现了高度的比较效度。
