牙科服务提供中的制度变革：营销视角
Institutional change in delivery of dental services: a marketing perspective.
作者信息
Capon N
出版信息
Am J Public Health. 1982 Jul;72(7):679-83. doi: 10.2105/ajph.72.7.679.
Abstract
The recent appearance and growth of new delivery systems for dental services is examined from a marketing perspective. Analysis reveals that the growth of low priced, high throughput operations is consistent not only with marketing principles, but with the development of American retail institutions in general. Options for independent dentists in the face of this new competitive environment are discussed. (Am J Public Health 1982; 72:679-683.)
摘要
从市场营销的角度审视了牙科服务新递送系统的近期出现及发展情况。分析表明，低价、高产量业务的增长不仅符合营销原则，而且与美国零售机构的总体发展相一致。讨论了独立牙医在这种新竞争环境下的选择。（《美国公共卫生杂志》1982年；72:679 - 683）
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