Levin S R, Petros T V, Petrella F W
Child Dev. 1982 Aug;53(4):933-7.
The ability of 3-, 4-, and 5-year-old children to correctly identify videotaped TV segments as programs and commercials was examined. While this ability improved with age, responding was above chance for each age group. The children used both auditory and visual cues in making correct identifications. The results indicate that, when a task requiring minimal verbal responding is used, preschoolers demonstrate an awareness of commercials as distinct from programs. The social policy implications of the results are discussed.
研究了3岁、4岁和5岁儿童正确识别录像电视片段是节目还是广告的能力。虽然这种能力随着年龄的增长而提高，但每个年龄组的反应都高于随机水平。孩子们在做出正确识别时同时使用了听觉和视觉线索。结果表明，当使用一项需要最少言语反应的任务时，学龄前儿童表现出对广告与节目的区分意识。文中还讨论了这些结果对社会政策的影响。
