Lorch E P, Anderson D R, Levin S R
Child Dev. 1979 Sep;50(3):722-7.
The study experimentally tested the relationship between visual attention and comprehension of a TV program. 72 5-year-old children watched a 40-min version of the TV program "Sesame Street." Half the children viewed the program in the presence of a variety of toys and half viewed without toys. The children were then tested for their comprehension of the program. Although visual attention to the TV in the no-toys group was nearly twice that in the toys group, there was no difference between the groups in comprehension. There were, nevertheless, significant within-group correlations between visual attention and comprehension even for questions concerning only auditorily presented material. The results were interpreted as indicating that in a normal TV viewing setting, variations in the comprehensibility of the TV program may determine variations in children's attention to the TV.
该研究通过实验测试了视觉注意力与电视节目理解之间的关系。72名5岁儿童观看了40分钟的电视节目《芝麻街》。一半儿童在有各种玩具的情况下观看该节目，另一半儿童在没有玩具的情况下观看。然后测试这些儿童对节目的理解。尽管无玩具组对电视的视觉注意力几乎是有玩具组的两倍，但两组在理解方面没有差异。然而，即使对于仅涉及听觉呈现材料的问题，视觉注意力与理解之间在组内也存在显著相关性。研究结果被解释为表明，在正常的电视观看环境中，电视节目的可理解性差异可能决定儿童对电视的注意力差异。
