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A content analysis of beverage alcohol advertising. II. Television advertising.

作者信息

Finn T A, Strickland D E

出版信息

J Stud Alcohol. 1982 Sep;43(9):964-89. doi: 10.15288/jsa.1982.43.964.

DOI:10.15288/jsa.1982.43.964
PMID:7166963
Abstract
摘要

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Assessing Youth-Appealing Content in Alcohol Advertisements: Application of a Content Appealing to Youth (CAY) Index.评估酒类广告中的吸引青年内容：使用青年吸引力内容指数（CAY）。
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The party effect: prediction of future alcohol use based on exposure to specific alcohol advertising content.派对效应：基于接触特定酒精广告内容对未来酒精使用情况的预测。
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Does outdoor alcohol advertising around elementary schools vary by the ethnicity of students in the school?小学周边的户外酒精广告是否因学校学生的种族而有所不同？
Ethn Health. 2009 Apr;14(2):225-36. doi: 10.1080/13557850802307809.