小学周边的户外酒精广告是否因学校学生的种族而有所不同？
Does outdoor alcohol advertising around elementary schools vary by the ethnicity of students in the school?
作者信息
Pasch Keryn E, Komro Kelli A, Perry Cheryl L, Hearst Mary O, Farbakhsh Kian
机构信息
Epidemiology and Community Health, University of Minnesota, Minneapolis, Minnesota, USA.
出版信息
Ethn Health. 2009 Apr;14(2):225-36. doi: 10.1080/13557850802307809.
OBJECTIVES
The objectives of this study were to determine: (1) if the number of outdoor alcohol advertisements around schools varied by ethnicity of students in the school; and (2) how the content of alcohol advertising around schools varied by the ethnicity of students in the school.
METHODS
All outdoor alcohol advertisements within 1500 feet of 63 Chicago schools were documented and coded for content and theme. On average, the ethnic make-up of schools was 54.9% African American, 24.4% Hispanic, and 16.2% White; 79.7% of students were low SES. To compare the mean number and type of ads by ethnicity of the school, schools were coded by ethnicity (i.e., 20% or more Hispanic students compared with less than 20% Hispanic students).
RESULTS
Youth attending schools with 20% or more Hispanic students were exposed to 6.5 times more alcohol advertising than students attending schools with less than 20% Hispanic students. Schools with 20% or more Hispanic students were also surrounded by more beer advertising and alcohol advertisements on bars and liquor stores.
CONCLUSIONS
Alcohol advertising is more prevalent around schools with 20% or more Hispanic students. Policies should be considered to reduce the amount of alcohol advertising around schools.
目的
本研究的目的是确定：（1）学校周边户外酒精广告的数量是否因学校学生的种族而有所不同；（2）学校周边酒精广告的内容如何因学校学生的种族而有所不同。
方法
记录了芝加哥63所学校周边1500英尺范围内的所有户外酒精广告，并对其内容和主题进行编码。学校的种族构成平均为非裔美国人54.9%、西班牙裔24.4%、白人16.2%；79.7%的学生为低社会经济地位。为了按学校种族比较广告的平均数量和类型，学校按种族进行编码（即西班牙裔学生占20%或更多的学校与西班牙裔学生占比不到20%的学校）。
结果
就读于西班牙裔学生占20%或更多的学校的青少年接触到的酒精广告比就读于西班牙裔学生占比不到20%的学校的学生多6.5倍。西班牙裔学生占20%或更多的学校周围还有更多的啤酒广告以及酒吧和酒类商店的酒精广告。
结论
在西班牙裔学生占20%或更多的学校周边，酒精广告更为普遍。应考虑制定政策以减少学校周边的酒精广告数量。
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