Munger R
J Psychol. 1981 Sep;109(1st Half):31-3. doi: 10.1080/00223980.1981.9915283.
If a community mental health center decides that the public is not sufficiently aware of its services, efforts to increase community visibility can be made. In this study, a random telephone survey of a community indicated that about 44% of the respondents had heard of the mental health center's parent agency. After the survey, a series of public service announcements about mental health appeared in the local newspaper during a four-week period. A postpublicity survey revealed that the campaign did not significantly penetrate the population and increase community awareness of the mental health center or significantly improve attitudes toward it.
如果社区心理健康中心认为公众对其服务的知晓度不够，就可以努力提高在社区中的知名度。在本研究中，对一个社区进行的随机电话调查显示，约44%的受访者听说过心理健康中心的上级机构。调查之后，在四周时间里当地报纸上刊登了一系列关于心理健康的公益广告。宣传后的调查显示，该活动并未显著深入民众，提高社区对心理健康中心的认知度，也未显著改善民众对它的态度。
