Morrison J K, Libow J A
Community Ment Health J. 1977 Spring;13(1):58-62. doi: 10.1007/BF01419917.
A community mental health center conducted a street survey to determine the community visibility of its facility and service. Following newspaper publicity about the center, another sample was taken which indicated the publicity had significantly increased the community's awareness of the center. Six weeks later the community was again surveyed and results indicated that the publicity effect on visibility was generally quite stable. It is concluded that centers with low visibility in the community can drastically increase that visibility through use of the media.
一个社区心理健康中心进行了一项街头调查，以确定其设施和服务在社区中的知名度。在报纸对该中心进行宣传之后，又抽取了一个样本，结果表明宣传显著提高了社区对该中心的认知度。六周后，再次对社区进行调查，结果显示宣传对知名度的影响总体上相当稳定。得出的结论是，在社区中知名度较低的中心可以通过利用媒体大幅提高其知名度。
