Gender and family as moderators of the relationship between music video exposure and adolescent sexual permissiveness.

This study examined family environment and gender as moderators of an hypothesized relationship between exposure to rock music videos and premarital sexual attitudes and behavior. Results of a survey of 214 adolescents revealed a stronger association between permissive sexual attitudes and behavior and reported exposure to music videos for females than for males. As predicted, the association for females was much stronger for those from unsatisfactory family environments.