Russell A, Voas R B, Dejong W, Chaloupka M
Department of Health and Social Behavior, Harvard School of Public Health, Boston, MA 02115, USA.
Public Health Rep. 1995 May-Jun;110(3):240-5.
The "Rating the States" (RTS) Program of Mothers Against Drunk Driving (MADD) is designed to bring public attention to the status of State government efforts to combat alcohol-impaired driving. MADD's 1993 report, which evaluated each State with a grade from A to D, brought renewed visibility to MADD's fight for new prevention policies and helped to advance key State legislation. Because of MADD's national press conference and other media activities, more than 60 million Americans saw or heard a news story related to the program. This article outlines the program's objectives and methodology, efforts to publicize the results, and what was achieved in terms of news media coverage and in advancing public policy change. The RTS Program is a proven media advocacy strategy for prompting State legislatures and Governors to enact new policies. The article concludes with guidelines for other public health advocacy groups that may want to emulate this strategy.
反对酒后驾车母亲协会（MADD）的“评估各州”（RTS）项目旨在让公众关注州政府打击酒驾的工作状况。MADD 1993年的报告对每个州进行了从A到D的评级，再次提高了MADD争取新预防政策斗争的知名度，并有助于推动关键的州立法。由于MADD的全国新闻发布会和其他媒体活动，超过6000万美国人看到或听到了与该项目相关的新闻报道。本文概述了该项目的目标和方法、宣传结果的努力，以及在新闻媒体报道和推动公共政策变革方面所取得的成果。RTS项目是一种经证实的媒体宣传策略，可促使州立法机构和州长制定新政策。文章最后为其他可能希望效仿这一策略的公共卫生宣传组织提供了指导方针。
