McDermott R E, Parsons R J, Cornia G
School of Accountancy, Weber State University, Ogden, UT, USA.
J Health Care Finance. 1994 Winter;21(2):55-65.
Many hospital administrators recognize an increasing need to educate the public on the important role their institutions play in the economic viability of the local community. Reasons include negative coverage by the press of increasing hospital costs, eroding philanthropy, managed care programs mandating out-of-area preferred providers, and declining city revenues, which have caused some municipalities to attempt to place not-for-profit health care facilities on the tax roles. This article reviews a technique that can be used by hospitals to build community support by demonstrating the favorable economic impact hospitals have on the communities they serve.
许多医院管理人员认识到，越来越有必要让公众了解其机构在当地社区经济活力中所起的重要作用。原因包括媒体对医院成本上升的负面报道、慈善事业的减少、管理式医疗计划要求选择外地的首选医疗机构，以及城市收入的下降，这些都导致一些市政当局试图将非营利性医疗保健机构纳入征税范围。本文介绍了一种医院可以采用的方法，即通过展示医院对其所服务社区的有利经济影响来建立社区支持。
