Mandel I D
Columbia University School of Dental and Oral Surgery, New York, NY 10032.
J Am Coll Dent. 1994 Fall-Winter;61(2):24-8.
Communicating dental science, especially on issues of health and safety, is assuming increased importance in dental practice and in the relation of the profession to the public. Effective risk communication requires knowledge, balance and sensitivity to the concerns of our patients and the public. It is a skill that takes preparation, training and practice, and schools and professional organizations should be encouraged to include it in their educational programs. Presenting dental science to the public is a more difficult challenge than for the individual patient since there is no readily available site for exchange, such as the office, and no personally established relationship, credibility or trust. A larger cadre of trained spokespersons from the practice, public health, academic and research communities is needed, and more extensive multi-lingual and multi-cultural educational material should be made available for community outreach. Oral presentations to the public require different skills of both a verbal and nonverbal nature than for office communication or professional group presentation-and guidelines are offered.
传播牙科学知识，尤其是关于健康与安全方面的知识，在牙科实践以及该专业与公众的关系中变得愈发重要。有效的风险沟通需要具备相关知识、保持平衡并敏锐地感知患者和公众所关切的问题。这是一项需要准备、培训和实践的技能，应鼓励学校和专业组织将其纳入教育课程。向公众介绍牙科学知识比向个体患者介绍更具挑战性，因为没有像诊所那样便于交流的场所，也没有个人建立起来的关系、信誉或信任。需要有更多来自临床实践、公共卫生、学术和研究领域的训练有素的发言人，并且应该提供更广泛的多语言和多文化教育材料用于社区宣传。面向公众的口头报告需要具备与诊所沟通或专业团体报告不同的语言和非语言技能，本文提供了相关指导原则。
