Horowitz L G
J Tenn Dent Assoc. 1993 Jul;73(3):16-8, 65.
There is great value in applying the science of risk communication in contemporary dental practice. Dental professionals can respond most assertively to anxious patients by developing active listening skills while engaging patients' negative beliefs and attitudes regarding dental care in the age of AIDS. This paper addresses the need to reestablish dental professional confidence and credibility along with patient trust through a grass-roots effort of applying risk communication strategies for improved dental public relations. Recommendations are provided to enable dental professionals to achieve optimal success in responding to the psychological, emotional and economic challenges of AIDS, irrational fear, and media-driven concerns about dental office infection control.
在当代牙科实践中应用风险沟通科学具有重大价值。牙科专业人员可以通过培养积极倾听技巧，同时应对患者在艾滋病时代对牙科护理的负面信念和态度，从而最有效地回应焦虑的患者。本文论述了通过基层努力应用风险沟通策略以改善牙科公共关系来重建牙科专业人员的信心和信誉以及患者信任的必要性。文中提供了相关建议，以使牙科专业人员在应对艾滋病带来的心理、情感和经济挑战、非理性恐惧以及媒体驱动的对牙科诊所感染控制的担忧方面取得最佳成效。
